MINIMUM ADVERTISED PRICE
PWA has undertaken the task of establishing a Minimum Advertised Price (MAP) logo which will assist the automotive aftermarket industry by having a single, always recognized, logo for any and all parts which fit a manufacturers MAP program.

May manufacturers already have a MAP program and many more are about to release such a program. The following STANDARDIZED MAP LOGO will help you and every jobber/retailer identify which part are supported with a minimum advertised price program in any of your print advertising, catalogs and price sheets.

PWA is not requiring anyone to have a MAP program nor is PWA mandating the use of this logo. PWA is simply offering you, the manufacturer, an opportunity to use this logo as an industry standard icon.

If you intend to use this logo, please use it as presented. This will be the ICON everyone is looking for in your printed material.

To download a logo, right click on the logo and select "Save Target As". Then save the file to your computer.

Positioning of advertisements is at the discretion of the Publisher, except in those instances when an advertiser requests a special position. Special positions, when available, will be charged a premium of 10%.

Frequency discounts are determined by the total number of insertions used during a contact year.

Special Advertising Units
Rates are available upon requests for special advertising units, including inserts, gatefolds and booklets.

Any artwork performed by publisher, including layout, typesetting, scanning, illustration will be billed extra beyond space costs. If material does not conform to Publisher's mechanical specs, advertiser will be billed at actual cost of any work performed to conform to specs.

Send materials to:
ATTN: Dick Van Cleve
Van Cleve & Associates
4248 Laurel Canyon #203
Studio City, CA 91604
Phone (818) 763-1920
FAX (818) 763-6964

Email: VCA@PWA-PAR.ORG

• Please provide materials in the following formats:

  • Mac/PC formatted CD.
  • Ad laid out in Quark Express 4.1 or Illustrator (Version 10). Please do not use PageMaker or InDesign.
  • If your ad was created in Illustrator, make sure it is 300 dpi. Please "Create Outlines" for your text. Save the ad as an Illustrator EPS.
  • Include all images used, files in EPS or Tiff format, 300 dpi, and scaled to size. (Example: if pictures in ad are 2" high, be sure you've sized them in Photoshop to be that size. Keep in mind that in order to ensure good print quality, objects in Quark should not be scaled over 130%.)
  • Two Color ads (Black & One color): In Photoshop, make sure the SPOT COLOR IS NOT CMYK. 
  • Four Color ads: All images must be CMYK.
  • All fonts (including printer and screen fonts) included on disk. USE SEPARATE SUITCASES FOR ALL SCREEN FONTS; DO NOT COMPILE THEM INTO ONE SCREEN FONT FOLDER. ONLY SUBMIT FONTS THAT ARE USED IN THE AD. DO NOT SEND THE WHOLE FAMILY OR EVERY FONT ON YOUR COMPUTER!
  • Ad complete on disk, no changes necessary.
  • Make sure your ad is the proper size. (See ad sizes below.)
  • With every ad you submit, supply us with a good quality print out. (In black and white or color.)
  • Ads emailed should be JPEG, Tiff or PDF format only. Only Black & White or 4-color ads will be accepted in a PDF format! Keep in mind that ads or pictures that are 72 dpi are for websites and not acceptable for print. 

• Ad Sizes: 
  Full Page: 7.5" x 10.125"
  1/2 Page, 3 cols.: 7.5" x 4.875"
  1/6 Page, 1 col.: 2.5" x 4.75"  
  1/2 Page, 2 cols: 3.75" x 8.25"  
  1/3 Page, 2 col.: 3.75" x 4.75"
  1/3 Square: 4.75" x 4.75"

• Contracts must specify a contact year and the number of insertions to be used. Contracts are applicable only to the company it represents.
• The Publisher reserves the right to decline any advertisement.
• The Publisher's liability for any error shall not exceed the cost of the space occupied.
• Publisher is not liable for errors in key numbers or in the advertiser index.
• Publisher will not be bound by conditions appearing on insertion orders or space contact that do not conform with the conditions of this rate card.
• Cancellations will not be accepted after closing date.
• Verbal instructions ordering contracts and insertions must be confirmed in writing by an insertion order or space contact.

PWA's Mission Statement is: "To assist the specialty automotive warehouse distributors in their efforts to expand, maintain and promote the profitable distribution of specialty automotive products through the manufacturer / warehouse distributor / retailer / consumer channel."

PWA Newsline is the official voice for the Performance Warehouse Association. Five times a year PWA Newsline reaches your market, the Performance Jobber, with exciting new products, new packaging, merchandising aids and also highlights of "What's Hot" in the street and truck market.

PWA Newsline has beneficial articles for the Jobber and his business, like "How to Improve Your Customer Base", stories on " How to Increase Your Sales", and "Why Have a Web Page?"!

Once a year we have a SEMA issue that not only goes to our Jobber base, but it is distributed to the WDs and Jobbers attending the SEMA Show. Also included in this issue is a SEMA Show Preview that showcases new products to be introduced at the show.

PWA Newsline is your link to your WD and Jobber base...at a reasonable cost!